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Steffen Reiter (right), German Meat - Managing Director

Bernd Wirtz (left), German Meat - Deputy Chairman of the Advisory Board and Vion Food Group, Sales International

(Thursday, June 9, 2016) 11:46

German Meat is a joint export promotion organisation for the German meat industry, combining companies and organisations from the whole value chain of meat processing: from agriculture, slaughtering to meat products.

Sausages and meat are very popular in Iran. We used to export 50 tons of meat to Iran in the 1980’s but with the BSE crises in 2000 exports were stopped. Now we try to re-enter the Iranian Market as there is significant potential and high demand for meat.

German products satisfy the highest standards in safety and quality and are subject to very strict controls which makes the products very attractive especially with regards to Halal products. The removal of the sanctions enables us to reinstate our business with Iran, however, a changed and solid legal framework is needed to allow us to start exporting our products to Iran again. We feel that food & hospitality is the perfect platform to refresh old business contacts, win new customers and gain deeper knowledge of the Iranian market.


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